The
March PurplePoll (1424 LV, ±2.6% MoE, 3/16 - 3/19) is out, and it has some good news for Obama.
President Obama continues to lead in the Purple States, gaining substantial traction against Santorum over the last month.
President Obama maintains a steady advantage against both Republican
challengers in the key swing states that will determine the 2012 general
election. He currently leads Romney by four points (48 percent to 44
percent) and holds a majority against Rick Santorum (50 percent to 42
percent). His performance against Romney has gradually increased since
the PurplePoll began tracking in September 2011.
President Obama is making strong inroads among independents. As
recently as last month, the president was trailing a Republican
challenger among independent voters (Santorum 44 percent, Obama 42
percent). He leads Romney by eight points (48 percent to 40 percent) and
Santorum by 11 (50 percent to 39 percent) among independents in swing
states.
These improvements appear to be fueled by a slowly improving
political climate for the incumbent. President Obama's approval rating
continues to improve, and is now close to even at 46 percent approve to
50 percent disapprove. This represents a five-point improvement over the
last six months, compared to a three-point decline in disapproval.
The PurplePoll, conducted by Purple Strategies (PS), includes three Western states (CO, NV, NM), three Midwestern states (IA, MN, WI), three Rust Belt states (NH, OH, PA), and three Southern states (FL, NC, VA). Each region has a margin of error (MoE) of less than ±4.1%, and the survey uses automated polling like PPP and Rasmussen. PS is notable because it uses a weighted sample of "likely voters", just like Rasmussen. It has become routine for Rasmussen to dismiss other polls showing Democratic candidates doing well by pointing out that the other polls use only "registered voters" (RV). Rasmussen, of course, has a secret method to determine who is likely to vote. He's been using it for two years in advance of the election, when it would seem to most sensible pollsters that it's impossible to predict who will vote until we are within 90 days of the election. For those wondering about the secret behind Rasmussen's "likely voter" screen, it's pretty simple: he believes Democrats won't vote.
Now we have a pollster doing things in largely the same manner as Rasmussen, and showing results that conflict with Scotty's narrative.
Doug Usher, the mind behind PS, sees some faint hope for Romney:
Mitt Romney’s image has improved over the last month – 29% now have a favorable view, up from 27% in our last poll. Those with an unfavorable view ticked down by a point to 56%. While these numbers remain problematic, they could signal that he has reached a low point from which he will turn around as the primary season winds down.
A two-point improvement in Romney's favourable opinion is so small as to be statistically insignificant, and being "underwater" in opinion by 27 points is a bit more than "problematic". If Obama is supposed to be some kind of unpopular figure at 46/50, how popular can a candidate at 29/56 be? Usher is saying that, maybe, Romney has stopped getting more unpopular. Meanwhile, Obama has improved by five points over the last six months. Over the past six months, Romney has lost 3 points favourable opinion and gained 17 points of unfavourable opinion, despite an expensive ad campaign and extensive media exposure. Even with this, 14% are "not sure" about their opinion of him. Even if every single one of those "not sure" voters becomes an eventual fan of Romney, he would still be in worse shape than Obama in terms of popularity. One has to be pretty optimistic to see this trend as positive for Romney.
In the match-up with Romney, Obama has improved by 5 points in the last six months and Romney has dropped by two. Even more importantly in the larger picture, "Not sure" has dropped by three. This means that people making up their minds are moving toward Obama, not Romney. Republicans have been contending that undecided voters will gravitate to Romney as we near the election, so Obama's leads don't mean anything. We aren't seeing that happen right now.
The Republicans have placed their hopes for victory on slender reeds indeed. First, they believe that Obama is so despised that "anybody" can beat him. Yet Obama is leading in these swing states, and their man is even more 'despised' than Obama. Second, they are confident that high gas prices will turn voters against Obama. This poll doesn't bear that out, and I'll examine it shortly. Third, they are counting on a bad economy to make Obama unacceptable and their nominee a saviour. That's not working out, either.
On gas prices, 50% of "likely voters" in the swing states don't blame Obama for the increases. 45% do blame him, and a surprisingly small 4% are "not sure". Now, Romney is only winning 40% of the "likely voters" here, so it would seem that gas prices aren't a defining issue at this point. Even in the region where Obama is losing out on this issue (the Western states), Obama still manages to break even in a match-up.
Western States:
Gas prices
Don’t blame Obama: 47%
Blame Obama, not doing enough: 49%
Not sure: 4%
2012: Obama vs. Romney
Obama: 45%
Romney: 46%
Not sure: 10%
Rust Belt:
Gas prices
Don’t blame Obama: 51%
Blame Obama, not doing enough: 45%
Not sure: 5%
2012: Obama vs. Romney
Obama: 48%
Romney: 43%
Not sure: 8%
Southern States:
Gas prices
Don’t blame Obama: 51%
Blame Obama, not doing enough: 46%
Not sure: 4%
2012: Obama vs. Romney
Obama: 47%
Romney: 46%
Not sure: 6%
Midwestern States:
Gas prices
Don’t blame Obama: 50%
Blame Obama, not doing enough: 46%
Not sure: 4%
2012: Obama vs. Romney
Obama: 50%
Romney: 44%
Not sure: 5%
As far as the economy goes, it doesn't look like that is going to be a trump card for Republicans.
All 12 States: (Obama +8)
Direction of Economy
Getting better: 39%
Getting worse: 35%
Staying about the same: 24%
Not sure: 1%
Western States: (Romney +1)
Direction of Economy
Getting better: 36%
Getting worse: 38%
Staying about the same: 24%
Not sure: 2%
Rust Belt: (Obama +5)
Direction of Economy
Getting better: 36%
Getting worse: 37%
Staying about the same: 26%
Not sure: 1%
Southern States: (Obama +1)
Direction of Economy
Getting better: 40%
Getting worse: 35%
Staying about the same: 24%
Not sure: 1%
Midwestern States: (Obama +6)
Direction of Economy
Getting better: 36%
Getting worse: 38%
Staying about the same: 24%
Not sure: 2%
Again, we see a surprisingly low level of uncertainty in these numbers. In none of them do we find Romney with a substantial lead, even when opinion on the economy is pessimistic. And, where opinion on the economy is most optimistic (the Southern States), we do not see Obama with substantial leads, either. This indicates that the economy is not going to be a defining issue in the swing states. We've had a bad economy for years now, and the Republicans simply aren't seen as a credible alternative by most. Any sentiment that Republicans should be given a chance to improve the economy was expressed in 2010, and they have done nothing with that opportunity except beat up "libs" and push conservative social issues. Basically, the thing that the Republicans are hoping for here already happened in 2010, and we have only seen a shift away from them in the time since then.
So, if gas prices, the economy, and the unpopularity of Obama aren't driving voter preference, then what is?
Conservative social issues, but not in the Republicans' favour:
Both Romney and Santorum face a significant gender gap in these critical Purple States. President Obama’s lead is substantially higher among women against both candidates. Against Romney, President Obama performs a net 10 points better among women (50% to 41%) than men (46% to 47%). In a head-to-head against Rick Santorum, the same 11-point net gap exists (52% to 39% among women, 47% to 45% among men).
By a 16-point margin, Purple State voters believe that the Democratic Party cares more about issues that are important to women (49% to 33%). As expected, the margin is slightly higher among women (20 points, 51% to 31%), but it is also robust among men (12 points, 48% to 36%). Strikingly, that gap grows to 27 points (51% to 24%) among independent voters.
Independent voters really don't like a focus on the Christian fundamentalist agenda. It's always been something unpleasant that they have tended to overlook when siding with the GOP. The nation is simply not going to go back to the 1950's social agenda, but the GOP is forced to pursue this path to secure the evangelical vote. It seems clear now, with the the Etch-A-Sketch remark, that the GOP's plan is to back off the social issues in the general election campaign, while winking to the evangelicals that they still support it.
The evangelicals have very little to show for three decades of allying themselves with the Republican Party. Still, they will probably fall for this winking tactic once again. It's what they do. The question is whether it will work on Independent voters, who have already been taken for a ride by the Republican Party on economic issues after the 2010 elections. For this to work, the Republican candidate needs voters' trust and credibility. Unfortunately, Romney is viewed poorly and his reputation for changing positions is firmly established in voters' minds.
In any case, women probably will only move marginally (if at all) towards the GOP as the focus shifts away from social conservative issues. It's not just the Republican Presidential candidates pushing these things; it's the Republican Governors, right-wing media, and the Republican primary voters. The charge will continue to be led by others, even if Romney softens his tone in the general election campaign.
In this regard, the rabid Tea Party zealots and the shrill evangelicals will turn out to be Obama's good allies as Romney tries to moderate. They will continue to undo any gains Romney may see from his false swing away from the Far Right. With the Republican base still believing it is 2010, their arrogance and vitriol will serve as a constant reminder to Independent voters as to what the Party really stands for.
In terms of electoral votes, the swing states in the Rust Belt and the South hold the greatest number of potential EV. Obama shows leads of 5 and 7 points, respectively.
Of the Western States: CO (9), NV (6), and NM (5)
add up to 20 EV. Of these, NM is already considered as solid for Obama (
O +15).
Of the Midwestern States: IA (7), MN (10), and WI (10) add up to 27 EV. Of these, MN and WI already look solid for Obama. Even Rasmussen gives Obama a five-point lead in WI.
Of the Southern States: FL (27), NC (15), and VA (13) add up to 55 EV. Of these, VA has shown Obama leading in several polls by at least five points.
Of the Rust Belt States: NH (4), OH (20), and PA (21) add up to 45 EV. Of these, OH and PA have shown good leads for Obama - above five points - in several polls.
That leaves 68 EV still up for grabs, as it stands now, in these swing states. If you add Romney's solid 181 EV, it leaves him with a total of 249 EV. Of course, it takes 270 EV to win. All of these "up for grabs" states are essentially a coin flip right now, which means that Romney would have to win six coin flips in a row. He would then have to flip 21 EV from a combination of states that Obama already has a decent lead in. That seems daunting, to say the least.
Instead, the Republicans seem to be employing a strategy of making solid red states even more solid.