Ohio is another crucial swing state, worth 18 electoral votes (EV) out of the required 270 EV. Polling this year has shown Obama with varying leads, with the exception of a February Fox News poll showing Romney leading by six points. Even Rasmussen gave Obama a four-point lead in April (46/42). HuffPo averages out the polling to show Obama with a five-point lead (47/42), making it a State that "leans Obama". The President won Ohio 51/47 in 2008.
The
latest poll from PPP for OH (875 RV, ±3.3% MoE, 5/3 - 5/6) gives Obama a seven-point lead (
50/43).
Let's look at the ideological breakdown of the sample to dispel notions of bias:
Q13 Would you describe yourself as very liberal,
somewhat liberal, moderate, somewhat
conservative, or very conservative?
Very liberal ...................................................... 9%
Somewhat liberal ............................................ 18%
Moderate......................................................... 31%
Somewhat conservative.................................. 22%
Very conservative ........................................... 19%
So, that's 41% conservative, 27% liberal.
PPP's
Tom Jensen sums up the phenomenon that has allowed Obama to assume this lead:
Ohio voters don't love Obama. They're evenly split with 48% approving
and 48% disapproving of him, although that is an improvement from the
negative numbers he's posted during most of his time in office. Obama's
lead in the state may be driven more by the fact that Ohioans just don't
much care for Mitt Romney. 37% have a favorable opinion of him to 53%
with a negative one. That includes a 33/59 spread with independents.
Romney's performance in Ohio in the primary wasn't terribly impressive
and his issues seem to be extending to the general election.
We see this frequently in state polling. It's not so much that Obama is immensely popular, but rather that Romney is just not well-liked at all. This also means that significant margins of key demographics for Romney show
soft support -- a greater percentage of a particular demographic saying that they will vote for him than the percentage that has a favourable opinion of him. Voters exhibiting soft support are less likely to turn out, volunteer, donate, or "talk up" their candidate, though they don't usually flip to the opposing candidate.
Even worse than Romney's "favourables" are those for Ron Paul:
Q2 Do you have a favorable or unfavorable opinion
of Ron Paul?
Favorable........................................................ 26%
Unfavorable .................................................... 51%
Not sure .......................................................... 23%
Paul loses to Obama in a match-up 48/40. He loses women to Obama in the match-up by 24 points, splits white voters (45/43 O+2), loses voters 45 and under by at least 15 points, and loses moderates by nearly 30 points. He has all of Romney's weaknesses with key demographics, but he holds a higher percentage of undecided voters in most of them than Romney does.
We are now well past "Rosen-gate", where Ann Romney was supposed to have won over female voters and erased the gender gap by playing the victim card.
It hasn't worked. Jensen
notes:
The GOP's struggles with women and young voters really show themselves
in Ohio. Obama's up 55-36 with women and has a 62-30 advantage with
those under 30. If you extend the definition of 'young' voters to those
under 45 Obama still holds a massive advantage at 56-35. Romney's
winning seniors 49-45 but he needs a much bigger lead than that to make
up for his weakness with young people.
Seniors are a reliable Republican demographic, and they are only breaking for Romney by four points. Men break for Romney by six points (50/44, 7% undecided), which isn't strong. It hardly begins to counter the
nineteen-point lead Obama has with women. Moderates, as we've seen in so many States, break strongly for Obama. Apparently they don't believe that Obama is some kind of radical Marxist. In Ohio, Obama wins moderates 56/31 (13% undecided) in a match-up against Romney. The moderates that
do support Romney show
five points of soft support.
Conservatives, as one would expect, are Romney's biggest supporters. Those who describe themselves as "somewhat conservative" break
overwhelmingly for Romney in a match-up 67/25 (9% undecided). Unfortunately for Romney, 67% of the 22% of the electorate that describe themselves as "somewhat conservative" is only 14.7%. He gains less than 15% from this overwhelming margin toward his 43% support. And only 59% of this demographic has a favourable opinion of Romney, which leaves him with
eight points of soft support among those "somewhat conservative" voters.
For those describing themselves as "very conservative", the situation is much the same. Romney wins them by an
even larger margin (79/15, 5% undecided). However, this only nets him another 15% of the electorate. Out of his 43 points of support, nearly 30 points (69%) of his support is from conservatives.
The price of this is losing moderates steeply to Obama. And only 65% of those "very conservative" voters have a favourable opinion of Romney. That leaves a considerable 14% of soft support with this demographic.
Let's look at Obama's soft support. Among moderates, 58% have a favourable opinion of him -- two points
more than break for him. Actually, with these subgroups, these small margins are meaningless. Among women, 53% are favourable (negligible two points soft support). Among white voters, 44% have a favourable opinion, leaving three points of soft support. Obama's senior supporters are solid at 47% favourable, compared with his 45% share of the demographic. Independent voters break for him at 43%, while 41% approve. Even the 25% of "somewhat conservative" voters breaking for Obama show 23% favourable opinions of him. He shows five points of soft support among "somewhat liberal" voters, but he's solid with "very liberal" voters (for what their 9% of the electorate is worth).
With Obama's support being so firm, it's unlikely that negative attacks will be effective against him. Romney, however, is vulnerable to depressed enthusiasm among his base -- especially among the "very conservative" voters showing considerable soft support for him.
Even worse, Romney's team has shown no ability to make Romney himself
look better. Instead, they have concentrated on trying to
make Obama look bad.